gnatnoop: when i go to ebay, i want to see an auction.
I'd suggest under their current format, you are not really seeing a FAIR auction on ebay.
What they should do in my opinion is, if any bid is made within the last 5/10 minutes, automatically extend the life of the auction by another say, 10 minutes. This would kill any/all the sniping that goes on and allow genuine bidding up to the end.
How many bonafide auctions have you been to that give the crowd 30 seconds to bid and when the time is up, it's over? I'd contend that as long as they have one or two competing bids, they will let the auction drag on as long as it needs so that there is a single bidder left.
If Ebay did this, it would kill the sniping bids, perhaps bring higher prices for an item (since there is time for a contra-bid) and perhaps bring higher fees to ebay.
I'm sure you know all the above... I just can't see equating Ebay to "an auction" given some of its shortcomings when compared to real auctions.
What I've taken to do on some things is put a best offer opportunity in with a higher than I might expect buy it now price. If someone wants to hit the BIN and pay what might be a premium, that's their privilage. If they want to discuss an offer otherwise, they can do that too. Meanwhile, I'm not paying anywhere near as much for this listing as I am with one with a reserve price. I don't think I'll ever use a reserve price again, just for the listing fees alone.