I did look into it.. and money was not the only reason but yes, at what? A 120.00 a 4x8 sheet of drywall.. Then you needed the special mud... Then you need the special sealent... special mounting devices.. special membrane in between studs... It goes on and on... each electrical socket light socket... etc., etc.
And yes, very heavy and expensive to Indy, because of shipping and not one person sells it here..
Bottom line, if you use everything they say, I am sure you will have a pretty to very quiet room. (no one even mentions their ideas for floors too.. ??) This is a very serious undertaking... LOTS of $$ LOTS of time. If you have both I suggest it. For 99% of us.. we looked at other ideas off of the forum we knew people tried and worked.
My 2 cents..
HT: 2008 My Dream La Scala HT System for downstairs is finally 99% done. 7 Split La Scala's, (Timbre up front DOES matter!) Two Klipsch THX KW 120 subs, with the KA 1000 Amp, with the Velodyne SMS-1, Bass management system, with 2 THX series KS-525's as side surrounds. WOW! Dedicated 17' x 30' room, 106" Daylite screen, with the Infocus 7210 DLP Projector. Sunfire Theater Grand IV, Sunfire Signature series 200 x 7 amp. SONY 550 BluRay DVD player. It's Klipsch Nirvana, for me. The ticket booth is open, and the popcorn machine works, So dim the lights, on with the show!!