Exactly! We are no different either. Everybody wants the best product for the best price. The fact that we, being audionuts, will pay the price of a middleclass car for a set to play our records is... well deviant. Most consumers buy plastic crap and are happy with it. Supply versus demand. Competition is the base of kapitalism. That accounts for all kind of consumers, also the companies that consume work labour. If you want loyalty to laborers and fellow citizens, start with raising taxes big time, some would say. Striving for maximum profit is embedded in western society. The USA being the leader. This is not an attack, I love the USA, but every system and country has its disadvantage. And the Global economy can not be evaded anymore. Hey, I'm Dutch and I buy Klipsch and MCIntosh! and proud of it... Ofcourse I am also proud of my Dutch Philishave and... ehm The Dikes?