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An Engineering Marvel


Don Richard

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The best ever was the Honda of Europe Rube Goldbergian ad.


That's a very cool ad, and fairly plausible, except for the part where the wheels roll uphill. That muffler rolls a lot further than you would expect, too. Even so, it's a fun ad to watch, and there aren't enough of those around.
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i thought this was going to be a thread about the forum's own Bruce commandeering a train.

Not yet... [;)] I'm still in training...

The Honda ad was real, with no film manipulation or special effects tricks. There have been descriptions on the net about how it all worked.

Bruce

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The best ever was the Honda of Europe Rube Goldbergian ad.


That's a very cool ad, and fairly plausible, except for the part where the wheels roll uphill. That muffler rolls a lot further than you would expect, too. Even so, it's a fun ad to watch, and there aren't enough of those around.

Actually, they weighted the wheel to make it do that. It was all done in one continuous take. More details:

Remember the popular children's board game, Mousetrap? The game
centered on the ability of an assembly of levers, chutes and ramps to
send a plastic trap over a toy mouse.


Segue to a $1 million commercial produced by Wieden+Kennedy UK for
Honda. The spot, dubbed "Cog", features 85 car parts linked in a
mesmerizing symphony that culminates with the introduction of Honda's
new Accord. No product shots; no Celine Dion; no warnings about
professional drivers on closed courses. Just a collection of ball
bearings, wiper blades, tires and mufflers seamlessly "interacting" with
one another to form a true piece of art.


"Cog" took five months of production and design work before it was
ready to be shot. And after 605 takes, the dominos fell as they were
meant to.


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