I think the HD DVD camp strategically missed the chance to get bigger share of the market. Given the advantage of existing factories making HD DVD disks this camp should have delivered more contents earlier and should have sold players at much lower prices. Now Blue ray will keep its momentum and it's too hard for HD DVD to win back.
btw, I hate the awkward HD DVD add-on of Xbox360. Two machines and many cables and loud noise of the drives. I used the player remote and the gaming dvd drive open/close but the add-on player does not respond. The whole system locks up whenever I tried to use fast forward or fast rewind. I will contact Microsoft to see what's wrong with that.