No, Google
hasn’t acquired Groupon (yet). But it does have a smaller, though very
interesting acquisition to announce: it’s just acquired Phonetic Arts, a
company based in the UK that works on speech synthesis in games.
Phonetic
Arts makes technology that can convert lines of recorded dialog into a ‘speech
library’ — feed it a few hundred lines of recordings using your voice, and
it can then piece together those sounds to generate new sentences that sound
surprisingly realistic. Up until now Phonetic Arts has primarily been focused on
using this technology for games, but Google intends to use it more broadly to
make its own automated voices sound more fluid and human.
In
case you haven’t noticed, Google has been paying a huge amount of attention to
its voice recognition and transcription technologies over the last few years
(they’ve been researching it much longer, but now the tech is making it into
products). YouTube now includes automatic voice transcription captions for
millions of videos; Android has voice recognition integrated throughout the OS;
and Google has voice search apps for other mobile platforms, like the iPhone.
But
while these voice recognition apps are getting much better, whenever they need
to read something back to you (for example, for language translation or GPS
navigation) it’s quite obvious that you’re listening to a computer. Which is
where Google is planning to start applying Phonetic Arts’ technology.
Also
worth pointing out: in its official blog post, Google specifically talks about
the growing tech scene in London:
There’s
a particular focus right now in the U.K. on technology and innovation, and
we’re delighted to be deepening our investment in the country with this
acquisition. We already have a strong engineering center in London and look
forward to welcoming Phonetic Arts to the team. We are excited about their
technology, and while we don’t have plans to share yet, we’re confident that
together we’ll move a little faster towards that Star Trek future.