KP,
The speakers inside of the cabinits literally move back and forth to create sound waves in the air. Like moving your hand back and forth in the bathtub, the same principals apply here. Think of sound as waves in the water and plan accordingly for unimpeaded waves with no reflctions bouncing off of the walls or other objects and no objects obstructing their path.
In order for the speakers to correctly and accurately produce waves, they need to breath freely and without any obstructions in front of them.
I know the cheese cake photos show the speakers bunched up next to the TV set or mixed in with expensive bookshelves, but the fact is that both of these are usually poor placement options. In a retro cheese cake photo there would probably be girls in bikinis with machine guns hanging on the speaker, but PC has eliminated this type of shot. []
A good reference book, which I have read, is Home theater for dummies. Its worth checking out at the library or buying a used copy on Amazon.
My suggestion would be to clear out the walls behind the speakers, completely if possible.
* Locate the speakers 10 to 15 feet apart if possible.
* Locate the speakers in clear unobstructed corners if possible.
* Make sure the rear of the speakers are at least 12 to 24 inches off of the wall.I think the RF7s vent out the rear for easy movement of the woofers.
* Angle the speakers toward the chair you sit in, preferable the most comfortable one located in a straight line directly in front of your best TV set. If you favorite chair can be located no less than 15 feet from the speakers, they will sound better.
* If you have wood or tile floors, place a thick piece of rug under each speaker to help isolate them and absorb any sound bouncing off of the floor. I use two very thick cotton door mats with no backing which makes pulling the speaker out or rotating it to service the rear much easier.
* Thick carpeting, heavy curtains and full book shelves in the room are OK and my be desireable for reducing echos. Fabric furniture is also a good thing. Don't obstruct the line to the speakers with anything. If you ever wanted to hang oriental rugs on the wall, this is the room to do it in. Close the curtains for better sound.
* If you ever have a room built, spend the extra bucks and get sound absorbing drywall, I would have to check but real wood may also work well. Hard floors are OK but use lots of thick area rugs, if in a basement a drop ceiling with acusitic tiles may be a good thing.IMHO and ideal room size would be approximately 30 x 50 feet. TV and speakers off of the walls by 2-3 feet, my favorite chair approximately in the middle of the room, surrounds on the sides and rear corners at head level or higher up and angled down. A large three car garage, with the upstairs media room would do the trick with an upstairs connection to the staircase located inside of the house and an exterior solid wood door for the entry way, maybe with a deadbolt.
Hope this helps.
PS I haven't tried the RF7s but they get very good reviews, they are however not the most expensive speakers in the stable.