Parrot Posted May 26, 2003 Share Posted May 26, 2003 http://home.attbi.com/~bernhard36/honda-ad.html The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including a full engineering the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh. And about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial. Plug this link into your browser and enjoy. Make sure the sound is turned on Quote Link to comment Share on other sites More sharing options...
Marvel Posted May 26, 2003 Share Posted May 26, 2003 I like the part with the weights in the top of the tires, so when they get a little nudge, they roll uphill. I got it as a QT file, so I don't have to be online to watch. Gave a copy to the physics teachers at the college where I work. THey were impressed. Marvel Quote Link to comment Share on other sites More sharing options...
bkrop Posted May 26, 2003 Share Posted May 26, 2003 Holy Rube Goldberg Batman! I counted 4 batteries so there are more than the components of two cars! Quote Link to comment Share on other sites More sharing options...
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