I have a few suggestions from my personal experience:
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My first purchase of any home theater product was a Sony 1000 EDS (in 1991) and Sony power amps. Talking with the customer service/sales people, I do not know how many times I have heard about how terrible my first home theater purchase was. Sony is junkget rid of that crap and move up. I never purchased from a place which a salesperson ever spoke negatively of previous choices I have made as I find it very offensive.
Also, I do not like to go into a high end shop and see the lower end cables which are exactly the same model as at a Best Buybut are 20% higher priced or more. All I can think of is how much I am getting ripped off for the items I am not familiar with and I end up shopping on the web. Overpricing the basic necessities of cables and wire will not advertise a decent price for the real equipment, but many HT store do just thatmaybe they think to the rich it does not make a difference so make a few extra on the cables.
Here is the problem with that theory.
I made 1/10th the income I make now when I purchased my first HT equipment. I now have the money to spend 10k on sound and another 5k on videowhich is small in comparison to many people herebut a good budget target for most HT stores. Likely I will never enter a door of a local shopthey lost my business years ago. My income will keep increasing and 10 years from now my next system will easily be in the 25k-50k rangebut I will likely not purchase from a brick and mortar store. Why? Because when I had little money generally most HT stores wanted to rip me off an extra 20% on speaker wire and inter-connects, so why should I support them now?
Last but not leastCustomer ServicePeriod. Realistically there is no way to directly compete with a web based store on price aloneso customer service must be adaptive to the individual and must provide value for the experience.
Here is an example of customer service. I have only made 1 purchase, 5 years ago, from a high end store around my area to be certain of the 10 year warranty (if the purchase went bad convincing the wife the value of more equipment would be difficult). In my opinionthe equipment has a 10 year warranty and the STORE should keep a copy of my purchase information for 10 years. I should NEVER need a receipt as the store should be able to easily provide it during my warranty period. If I ever have a problemthey look up the serial numbertell me it is under warrantyand if I have to pay a shipping cost or notand it is doneno customer provided paperwork needed ever again after I leave the door the day of my purchase. I have never had to return anythingbut that is a service every HT store can provide which will separate them from the paperwork nightmare of a BB. If I ever had an issue with the equipment I purchased at a HT shop and the return when flawlessI would be more willing to return. If it had even the smallest glitchthe warranty is what I went to them for in the 1st placeI would never return.