That's pretty funny as I work for an LG dealer, and within just two of their plasma TV's they are backordered by 75,000 units. And while LCD is getting cheaper and cheaper, the bang for the buck still lies witht the plasma products. I know that more people buy LCD, but mostly because they are afraid of plasma. As we know there are plenty of myths out there about them. And I do remember when Sony had a 42" plasma, and their 42" LCD was $10,000. I hope plasma doesn't go away, as for watching TV and movies in the dark, they do a better job.