Honestly, both the Sony and the LG are great choices. And yes, Sony is considered to have an edge in the image processing but I don't know that it is worth the extra $1000. I was considering getting the LG OLED but instead saved money and got their highest end 65" LED this year instead. I really regret that decision. My brother just got the LG OLED and it looks great. He has nothing but good things about it.