Squeezing the Middle Class...

[Jeff Matthews]

... from everywhere, and now our beloved Youtube.

 

Short Version:

Quote

All the money goes to successful, advertiser-friendly producers of content.  Taint fair!  They need to fix it!  Our crappy videos with stupid political rants should be earning more, even if those dumb advertisers don't want to run their ads on them.

 

Viva la Mob!

 

From the article:

 

Creators finally know how much money YouTube makes, and they want more of it

More than $34 billion in advertising revenue in three years

 

...

 

For people trying to make their living on YouTube, many feel like they don’t see nearly enough of that $8.5 billion (profit). Top creators tend to earn the most ad revenue via higher rates — as long as their content is advertiser-friendly — because they generate a large number of views. 

 

...

 

The reality is that no one is happy, according to Rod Breslau, an e-sports consultant and journalist. A large portion of YouTube’s advertising payouts goes to the top 1 percent of creators, Breslau told The Verge. The creators who feel like they’re being screwed over the most by YouTube are the ones in the middle.

 

“It’s not the biggest streamers who are complaining about the current state of YouTube, and those are the people that both [YouTube and Twitch] are focusing on,” Breslau said. “Medium to lower end of YouTubers are feeling hurt. You have an adpocalyse that happened for various of other reasons, which caused a bunch of problems for the platform. So they’re going through their own issues with demonetization.”

 

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[JJkizak]

Those middle class You Tubers are making more money than I ever dreamed of. I have problems with numbers over 100K.

JJK