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Cool Honda Ad


sputnik

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On 8/11/2005 4:17:32 PM Tom Blasing wrote:

Clever but not real. The tires didn't have enough momentum/speed to roll up hill like that.

I did see this on the net a couple years ago.

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Yeah, I thought so too, but then I caught this from one of the articles about the ad....

"At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work."

I'll have to watch it again. I like the point at the end where the rear hatch drops and changes the center of mass just enough for the ramp to tip and allow the car to roll forward.

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