I finally tried a celebrity alcohol;
https://www.heavensdoor.com/whiskey
I don't drink blended bourbon unless the mashbill is known. So I bought the Double Barrel Whiskey for $45.
Not terrible but a typical oakey, kind of vanilla-ish palate. Easy to drink at 100 proof though. I may try their bourbon if they ever publish the blend sources. I live in Kentucky, 2 miles off the Bourbon Trail. I'm in bourbon heaven, the best stuff is right outside my door!