How about this description from the website:
The Leather is the warmest, heaviest, most expensive, most amazingly badass, most go-to-a-bar-and-have-women-ask-to-touch-your-Utilikilt garment we offer. This baby isn’t for the meek. The Leather is for real men. Big men. Men who aren’t afraid to wear large swaths of cow around their waists. Men who take secret pleasure in making vegans and bovine activists cry.