So my friend has recently brought himself an LED TV and says the clarity is absolutely amazing but in one area too good. He mentioned when watching a real life thingy on tv like a tennis match, or wildlife doco or playing games like wii or ps3 or xbox the picture is nothing but breathtaking but with movies he can easily identify what is real and what is added on in a scene and he is desperately trying to fix so the clarity is not so defined. He did mention there is a movie mode button and did help a bit. Has anyone else had this issue or is there any settings anyone knows how to fix or maybe he should just play with the picture settings re contrast, colour, etc. but then IMO this defeats the purpose of having an LED TV.