Oh my! and yes, University of Virginia, 1994, PhD Materials Science and Engineering.
Unfortunately, products with the goofiest claims in audio are associated with materials science, more specifically, metallurgy.
However, the absolute STUPIDEST thing in audio is a non-existent physical phenomenon that cable "lifts" are solving, the so-called interaction between the electrons passing thru the cable and the floor. FFS, Maxwell would get a laugh out of that one!