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2010 Best Vinyl Sales Since 1991


artto

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First of all, I am SHOCKED! [:D]

Second, this reflects WHO is buying, not a real "trend" in recorded music. Sales of recorded music continue to decline.

Those who were buying other media aren't switching aren't so much switching. They are just not particular in the first place and either are quiting buying or switching to downloads of mp3s and such.

Just MHO, and I didn't really research so feel free to correct.

Dave

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I wrote the following in another thread on here back in August of 2008, I don't think a lot has changed since then:

TheBes,

I was reading your post with great interest, as I am
usually prone to do given your gift of prose and spinning a yarn. As a
matter of fact, I am was having a bit of hot tea in your honor as I read
the responses. It figures that CBS is way off in their numbers. They
are not even close. As you know, I am a big vinyl fan, have lots of it,
and am always looking for more of it. I really wish it was true, that
vinyl got it's groove back, but the fact of the matter is that vinyl is
insignificant in the total U.S. music market.

So why do they
continue to make it? Because it is a high markup item, and idiots like
me are more then willing to pay twice what a cd costs for
perceived (actual in most cases) superior sound , collectibility,
nostalgia, to justify high $ turntable rigs, etc. Thus, on a limited
scale it is still profitable. LP's are now made in much smaller runs,
1,000, 2,000 maybe 5,000, and then they sell what they make. Depending
on how fast they sold they may, or may not, run another batch. The
day's of cutouts and bargin bins are pretty much over. All new vinyl is
pretty much a limited edition, whether it is marketed that way or
not.

Why the growth last year? I am not really sure but I think
it is for a number of reasons, some previously stated in this thread.
Things like folks, like me, that grew up with the lp format will
continue to buy in that format as long as we can. Others see that it is
still out there a plenty and that it is relatively easy get back into
it and so they have. Others have found, to their own ears, that
it provides something that the digitial formats do not and so they have
taken the splurge. You hear their stories in threads of this forum all
the time.

Now the real question. Why was it big news this year?
Because it was about the only positive thing that the music industry
had to report. CD sales have been in a decline for 4 years and even
with downloads, total music sales have also been on a 4 year skid. So
some music industry executive when asked about the 20% decline in sales
responds with some good news: "Well that is true, but downloads sales
are skyrocketinng and vinyl is making a comeback. Vinyl sales are up
nearly 50% from last year." You sit back and get a warm fuzzy feeling
inside with visions of giant vinyl retailers poping back up again,
advertising that they stay open 'till midnight every day of the year
with thousands of square feet of vinyl as far as the eye can see.

Then
you realize that when you look at the numbers, vinyl is not even a drop
in the bucket. I too had romantic ideas of vinyl being stocked in
every department and drug store once again when I heard the stories
about vinyl sales on the rise. I was brought back to harsh reality by
my bean counting wife's uncle. Her uncle used to be a top A&R man
at A&M records until H & J sold it to Segrams. He then went to
Nielson Soundscan, i.e, Billboard, the company that is charged with
tracking music sales. He is really into vinyl, and we were sitting
playing some of mine when they were in town earlier this year and I
brought up the Wired article that came out in the spring that suggested
that vinyl was going to be the death of the CD. He laughed and said, "I
hate to burst your bubble but . . . ."

He then went on to
explain that it was true that LP shipments were in fact up over 35% from
'06 to '07. He then had me guess what the total number of lp's shipped
were in '07. I thought 5 million so I said 3 million cause I knew it
was a trick question. He said that the units shipped went from 900,000
units to 1.3 million. Well not bad right, I mean, that's 400,000,
units, not chump change. The shape of things to come right? He
explained that was a jump of $15,000,000 to almost 23M in sales, and
that was the key to seeing it continue. I thought that was pretty
impressive jump, but the numbers sounded so low. I then thought, well
this is all relative, and I asked him what do these numbers really mean
in relation to the whole picture. He said that was the other part of
the story that was not being presented
because the industry was searching to put a positive spin on anything in
light of all of the bad news.

In '07 over a half billion CD's
were shipped, with sales of over 7.4 billion. That's billion with a B.
The total U.S. music market in '07 was 10.3 billion, down almost 1.5
billion from '06. CD's were 83% of the market. Vinyl? 7/10 of 1%, a
whopping 1/10 of 1% up from '06 (down 2/10 from '04, where vinyl was
almost 1% of the market). To put that in perspective, SACD's accounted
for 6/10 of 1% of sales. You remember SACD? That is the format that
everyone is saying that is all but dead and gone. DVD-A sales are 1.2%
of the market.

It's not back, it's not even close to being
back. But it is steady, and appears to be profitable to the extent that
we are getting both great reissues and new stuff. Hopefully it will
continue to be profitable for companies to be able to offer it at a
price, while more expensive then CD/downloads, is still within the realm
of reason.

I agree with all of the atributes that have been
mentioned by others here as to why it continues to be made and sold when
the market has obviously gone for the CD.

Now the good news I
got today was that Tascam was talking about going back into making reel
to reel machnes and I am dreaming of big return of reel to reel
pre-recorded tapes (I'm a subscriber to the Tape Project, a total of 10
tapes that pop out 1 every couple of months). Well I can dream can't I?

Travis

Well I don't think Tascam got back into making reel to reel machines, the Tape Project continues to issue tapes, pre-recorded tapes have not made a comeback. I keep waiting though.

Travis

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One of the things I've also personally noticed is that while much more new and re-issued music becomes available on vinyl again, and with the majority of it available for purchase online or via specialty retailers, I'm beginning experience the same thing with CD/SACD. Virtually every CD I've purchased within the last year has not even been available in the brick and mortar stores ~ I've had to order every one of them online, often with a 4-8 week backorder. Maybe it's just my taste in music these days, but I suspect there is a trend developing.

(music servers - pay-as-u-go, no more silly things to physically store)

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One of the things I've also personally noticed is that while much more new and re-issued music becomes available on vinyl again, and with the majority of it available for purchase online or via specialty retailers, I'm beginning experience the same thing with CD/SACD. Virtually every CD I've purchased within the last year has not even been available in the brick and mortar stores ~ I've had to order every one of them online, often with a 4-8 week backorder. Maybe it's just my taste in music these days, but I suspect there is a trend developing.

(music servers - pay-as-u-go, no more silly things to physically store)

I am in the same boat. Other than the better known of the types of artists that I listen to, such as Kamelot's or Blind Guardian's new album, both of which I actually managed to find at Best Buy, I have to go to the specialty retailers or on-line myself (such as Nightmare Records, Laser's Edge, or CDInzane, which are three of the main places where I source my music, in addition to eMusic for downloads) to order what I want to listen to. For example, what is the likely hood you'd find something like Silent Memorial or Knight Area or Mindflow at Best Buy (these are some pretty small-time, obscure power/progressive metal bands). Unless you are staying strictly within the big name, big label, top-40, mainstream artists, you are pretty much going to have to source your music via the speciality shops or on-line.

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I'm pretty sure I represent about a third of the increase. I just can't help myself. No more need for gear so almost all my audio dollars go toward new vinyl. There are some amazing new reissues out there (more than a few disappointments too).

Travis - You need to show up more than twice a year to get those "top notch" monikers.

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I'm sorry Travis, your previous kind words not-withstanding but I'm afraid I'll have to intervene and revoke your top notch status.

Iit's true that NEW vinyl l sales are small relative to the industry as a whole. However, the upward trend takes on new meaning if you're at all inclined to include the trade in USED wax, which I bet is easily double or triple new sales.

Until recent years the vinyl trade was the exclusive purview of old coots and dj's . The "scratch" crowd and sales of dance hall music, disco and rap grabbing the lion share of sales. However, more and more, I see college-age kids starting to collect, sure mostly used, but some new sales will surely follow.

Question is, is this a trend or simply a fad. Does it have staying power. Certainly it can't resurrect a moribund music industry, only new talent that youth can get their collective ears around will do that. Still happy am I. Indeed I'm feeling rather top notchy today.

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Iit's true that NEW vinyl l sales are small relative to the industry as a whole. However, the upward trend takes on new meaning if you're at all inclined to include the trade in USED wax, which I bet is easily double or triple new sales.

Your onto something there, ol chap. I've purchased several hundred used LP's over the past few years, along with a handful of new ones and a few CD's and other digital media.

Whilst the trove of ditched vinyl is ebbing and the prices going way up from the 25 cents to a buck I was spending 10 years ago, it's still a bargain and I suspect the impact on the music business is more significant that any of the official numbers suggest. Still not huge, mind you, but significant.

Anyway, gotta love it! My older brother "harrumphed" at any suggestion that the vinyl business was anything but dead and that turntables and the like were on the ash heap of history. He also said "Wired" magazine was too slick and wouldn't last a year when it came out.

He needs to stick to engineering...

Dave

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