I did some more testing today with other lp's... the formula definitely changes the surface of the record. My recordz look cleaner and deeper black, but I have not noticed a quiter non static playback... as yet.
Like I had said earlier, the record seems more inert and neutrally charged... but there is still the ever present hiss and crackle of static.
My records tend to play quiter if taken directly from the sleeve and put on the TT, maybe the sleeve takes away most charge after sitting for a while. Also, perhaps the microfiber towel is adding way more charge to the lp than was there prior to cleaning... I mean it obviously has.
I do find that if I use my trusty old diskwasher brush with diskwasher fluid, I get noticably quiter playback