Exactly.
Example: manual for speakers that I have says to place them about 24 inches from the wall, not specifying from where to measure. But it also says that is a rough guideline, which is logical given how much a room can influence the sound. It appeared that those 24 inches are measured from the front baffle. But moving speakers apart or closer to each other proved at least as challenging. One or two inches in horizontal direction made noticeable difference in how cohesive is the sound-stage. And then came the toe-in for fine tuning. A lot of time and moving speakers was involved until I got to acceptable results. Take it slow. If you try to do a lot at once, your ears could play funny thing with you.
I have the smallest RFs in range, and those are the most challenging speakers regarding placement that I ever tried to put in a a room. With big rear port and small drivers there are a lot of compromises. They ended in corners of the small room just a 3-5 inches from corners and pointing to oposit corners of the room. They sounded the worst following the theory of golden ratio (Cardas speaker placement guide).
Your RF7s should be much better regarding placement.